Crew

You, and nine people who will not let you drift.

The three questions are not hard to understand. They are hard to actually sit down and answer, and harder to keep answering once the week gets busy.

A Crew is ten people doing it at the same time. You bring nine; everyone keeps their own light; nobody becomes a project for the others.

Ten seats, one priceYou bring the nine
The number

Why ten, and not three or fifty

Fill the seats and watch the answer change. The number is the product — everything else follows from it.

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Ten

Someone always has news, and nobody can hide behind someone else's week.

Fewer than ten and it dies quietly.

Not dramatically. Two people get busy in the same fortnight, a meeting is skipped, and nobody is quite rude enough to restart it.

More than ten and you stop knowing everyone.

Once you cannot say what each person is working toward, you are an audience. Audiences do not hold anyone to anything.

Ten is the smallest number where someone always has news.

That is the whole argument. Momentum is not willpower — it is the odds that this week, somebody moved.

What actually happens

Three weeks to set up, twenty minutes a week after that

Nobody has time for a new commitment. So the commitment is small, has a shape, and the first three weeks are run for you.

Everyone writes their sentence

Week one

One line each: what you are trying to be best at, and who for. Then the crew tests it the hard way — could any of the other nine say the same sentence? If two of you could, neither has finished.

Everyone names what it takes

Week two

Three to five qualities that add up to your sentence, each with a number you can actually check. The crew's job here is to refuse the ones that are wishes.

Three steps each, visible to all ten

Week three

Not goals — steps, with dates. Thirty steps on one board. This is the first moment the crew stops being an idea.

Twenty minutes, same format

Every week after

What moved, what is in the way, and what you are doing about it before next week. No speeches, no going around the circle for its own sake.

Somebody's rule becomes everybody's

Whenever it happens

The real compounding. One person works out how to stop losing their mornings, writes it in a line, and nine people have it. Ten crews of one would each have had to learn it alone.

Ten crews of one would each have to learn the same thing alone. That is the whole compounding argument, and it only starts once somebody writes their rule down.

What a crew gets

One price, ten seats

The unit is the crew, not the person. Splitting it per seat would make it a subscription someone cancels alone in month four.

Ten seats

One crew, one price. Not per person — the unit is the crew.

The first three weeks, run for you

Someone facilitates the sentence, the qualities and the steps. After that you run it.

One board, ten lights

Everyone's sentence, qualities and next three steps, in one place the whole crew can see.

The weekly format

Twenty minutes with a shape, so nobody has to invent the meeting each time.

A rulebook that accumulates

Every rule anyone writes, kept and searchable. After a year this is the thing you would not sell back.

Boundaries

What a Crew is not

Not a mastermindNobody takes a turn being the expert. Ten people with ten different lights have no business advising each other on the destination — only on whether you are walking.
Not an accountability appNothing here nags you. The pressure is nine people who know what you said you would do, which is the only kind that has ever worked.
Not a courseThere is no finish. 'Best at something' has no end by construction, so a programme with a graduation date would be lying about the thing it teaches.
Not us picking your nineYou bring them. The mechanism runs on being known by people who will still be around in a year, and we cannot manufacture that from a waiting list.
Before you gather nine people

Read the method first

Philosophy is the three questions in plain words, with a switch between a company and a person. If the thinking does not convince you on your own, it will not survive nine friends asking what this is.