Classroom

The method, shown working.

Every study follows the same three stages in the same order, which is what makes them readable across: what the organization said about itself, what the evidence showed, the belief that followed, and the smallest rule of thumb it produced.

2 complete threads2 Illuminate only

Complete threads

Identity through to a heuristic, with measures. Start here.

Law · 40 lawyersHartley & Osei“A full-service, client-focused firm”The firm families trust when business and family collidefull threadteaching exampleFood · neighborhood retailA family bakery“Quality baked goods”The bakery the same people come back to, week after week, for the same thingfull thread

Illuminate only

Identity and belief published; constellation and rules not yet.

Healthcare · publicA regional hospital“Patient-centered care”The hospital rural families reach when minutes matteridentity & beliefSoftware · SMB accountingA software company“Innovative solutions”The vendor that answers before you have finished worryingidentity & belief

By industry

The method does not care what you do — read across these and the pattern is the point.

Law · 40 lawyersHartley & Osei“A full-service, client-focused firm”The firm families trust when business and family collidefull threadteaching exampleHealthcare · publicA regional hospital“Patient-centered care”The hospital rural families reach when minutes matteridentity & beliefSoftware · SMB accountingA software company“Innovative solutions”The vendor that answers before you have finished worryingidentity & beliefFood · neighborhood retailA family bakery“Quality baked goods”The bakery the same people come back to, week after week, for the same thingfull thread

Shortest to read

Three stars and one rule. The least you can do and still have a thread.

Food · neighborhood retailA family bakery“Quality baked goods”The bakery the same people come back to, week after week, for the same thingfull threadSoftware · SMB accountingA software company“Innovative solutions”The vendor that answers before you have finished worryingidentity & belief
Read across them

The pattern is the point

In every case the organization described itself in words its whole industry could use, and the evidence pointed somewhere far more specific. That gap is where the work starts — and it is there every single time.